Hungry Girl Brand Overview

Feb 7 2017




WHO IS HUNGRY GIRL?

She’s not a nutritionist, she’s just hungry! Lisa Lillien (a.k.a. Hungry Girl) is the creator of the Hungry Girl brand and founder of hungry-girl.com, the free daily email service that entertains and informs hungry people everywhere. Lisa is a typical woman battling the same food issues most people struggle with daily. A self-proclaimed “mad scientist” in the kitchen, Lisa dishes out healthy recipes, smart supermarket finds, and tips ‘n tricks for real-world eating situations.

WHAT IS HUNGRY GIRL?

What started as a daily email to friends and family has turned into a nationwide, multimedia phenomenon! Nearly 3 million devoted fans (email subscribers and social media followers) eagerly await Hungry Girl’s recipes, food finds, and tips & tricks daily. The brand is known for its relatable voice and trustworthy advice. Hungry Girl’s daily and diligent communications help loyal fans stay informed and make better food decisions.

WHO IS THE HUNGRY GIRL CONSUMER?

Since launching the daily email service in 2004, the Hungry Girl subscriber base has grown to over 1.1 million. The audience is primarily made up of women aged 18-49 who are interested in healthy food, recipes, food news, and real-world survival strategies.



EXPOSURE THAT WILL DRIVE CONSUMERS TO PURCHASE

Hungry Girl reaches her devoted following of loyal fans DAILY with unique content across multiple platforms.



WHEN HUNGRY GIRL SPEAKS, PEOPLE LISTEN

“She knows exactly what her audience likes,” said Yoko Difrancia, marketing manager for House Foods America, maker of tofu shirataki noodles. Hungry Girl catapulted the noodles to fame, calling them “life changing” and “amazing” because “you can eat the ENTIRE PACKAGE!” In the last four years, United States sales have more than doubled, Ms. Difrancia said. – House Foods America, New York Times

“Hungry Girl speaks with an authentic, real consumer voice, and that’s one reason she’s been able to capture the attention of so many highly engaged readers. Lisa has found a niche as one of the first real consumer voices to reach such a large number of influential consumers, in both her daily emails and with her mainstream media presence. Her readers listen to her and buy products.” – General Mills

“You’re the Oprah of packaged food!” – Rachael Ray to Lisa on The Rachael Ray Show

HUNGRY GIRL: A POWERHOUSE MULTIMEDIA BRAND

Hungry Girl has released 11 New York Times Best Sellers, six of which debuted in the #1 spot! Lisa regularly appears on television shows like Good Morning America, The View, and The Dr. Oz Show.